Toy Stories

19 of 27
Push Puppet
Dror Benshetrit
Multidisciplinary designer and founder, Studio Dror

I liked push puppets. I had a horse, made out of beautiful wooden parts, very sculpted. What was so nice was that there was just enough friction in all the joints—the legs, the body, the head—that every time you pressed the button in the stand, the horse would exhibit different characteristics and behave differently. Sometimes it looked lazy, sometimes it shook its head. I loved the ability to affect the entire body of the animal and produce all those different emotions with one press.

With these kinds of toys, there’s no finish line, no reward at the end, like, “OK, great, I did the Rubik’s Cube. Now I know the system. What’s next?” Toys with quick and linear paths to gratification have less longevity. There’s just one aspect to them, and once you’re done, it’s gone. But with something like a push puppet, there’s the magic of constant discovery.