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Velo Chic

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Created: 01/08/12
Last Edited: 03/03/13
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Description
Thesis Project, 2011,


The goal of "Velo Chic" is to increase the bicycle ridership in an urban environment for a sustainable future. In America, women comprise only 25% of bicycle riders. The main factor that lead to this gender gap is that the industry trend of bicycles continues to focus on the existing bicyclists and ignoring the needs of the non-riders. In this case, female users could become a expanding market for the bicycle industry in the future.
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  • The goal of velo chic is to increase the bicycle ridership in an urban environment for a sustainable future. In America, women comprise only 25% of bicycle riders. The main factor that leads to this gender gap is that the industry trend of bicycles continues to focus on the existing bicyclists and ignoring the needs of the non-riders. In this case, female users could become an expanding market for the bicycle industry in the future.
  • Target User
    • Non-bikers
    • Female users
    • Living in urban area
    • Living in a small studio
  • Perception of Cycling

    • Tiring
    • Sport
    • Complex Mechanism
  • Task Analysis
  • Design Criteria
    • Relax
    • Clean
    • Practical
  • Design Direction & Concept Development
  • Early Concept Sketches and Mock-ups for Direction Exploring
  • Mock-ups, Scale - 1:2
  • Full Size Mock-up - Human Ergonomics & Product Dimension
  • Concepts & Mechanism Development

    Home Storage

    • Folding Hinge
    • Folding Handlebar
  • Folding Handlebar - Design Revision
  • Basket Design
  • Drive System Development

    • Shaft-Driven System - Sussex Shaft Driven System
    • Electric Power Assist System - Gruber Assist
  • Styling
  • Final Mechanism layout Drawing 
  • Final Design
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About Project
Thesis Project, 2011,


The goal of "Velo Chic" is to increase the bicycle ridership in an urban environment for a sustainable future. In America… Read More
Thesis Project, 2011,


The goal of "Velo Chic" is to increase the bicycle ridership in an urban environment for a sustainable future. In America, women comprise only 25% of bicycle riders. The main factor that lead to this gender gap is that the industry trend of bicycles continues to focus on the existing bicyclists and ignoring the needs of the non-riders. In this case, female users could become a expanding market for the bicycle industry in the future. Read Less
Published: January 13, 2012
  • Views4079
  • Appreciations108
  • Comments7
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