In the brief we were offered to create a device totake digital pictures. After having analyzed the digital camera market we knewthat all the presented models limit consumers a lot by their functions and ergonomics. The key idea was to free customers of artificial and strained limitations. We have also noticed that the role of user is too small - he only adjusts the camera and push «shut» button. We decided to broaden up the involvement of user into the fixing of the picture. Thus the idea of this camera was born.
A customer can shoot the picture step by step usingthe lens as the brush. This is achieved because some matrix sectors become active to various extent - either due to the user or due to the camera itself. First of all you make a so called preshot and then you fix different areas withthe help of lens (see the attached video). In such a way the camera enables user to participate in the process which becomes much more interactive. There are no buttons with constant functions on the corpus excluding the power button. Partly the control is managed by squeezed aluminium plates and partly - by thetouchpad on the plate upward. All the rest functions are available on the outer device - communicator. Such system helps to relieve the camera.
It is supposed that the user possessing this camera has a communicator. The target audience of the gadget - young and activepersons who would like to expand their art using new, more creative technologies.