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Lomography - La Sardina Metal Western Edition

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"Belle Starr" and "Coyote" were the names chosen for this oxidized metal Western edition of La Sardina. Inspired by the common shape of the fish tin cans, La Sardina plastic edition cameras are packed in on a cardboard box simulating the classic fish market wooden crates. The cardboard box it's glue less and stores the contents in two different layers. The first layer includes the camera with flash (plus colors filters); the second layer stores the book, the poster and manual and an accordion photo album. For this edition, we included a set of postcards inspired on the Western theme and a linen photo accordion booklet. All the items were packed in on a laser burn wooden box, same as La Sardina Caviar edition. I worked on the creative direction, concept development and product design of the collection; including packaging, product, book design and worldwide marketing collateral material for the online, retail and wholesale channels. La Sardina oxidized Western Edition, including its packaging, are products of the Lomographic Society International. They have been developed by the in-house design team.
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