"Belle Starr" and "Coyote" were the names chosen for this oxidized metal Western edition of La Sardina.
These 35mm cameras are equipped with a wide-angle lens, multiple exposure capabilities and a rewind dial. The vintage design of the camera reminds us to the fish tin cans. La Sardina metallic edition is packed in on a wooden box simulating the Fish Market wooden crates. It stores the contents in two different layers. The first layer includes the camera with flash (plus colors filters); the second layer stores the book, poster & manual and add-on product, depending on the edition. For this edition, we included a set of postcards inspired on the Western theme and a linen photo accordion booklet. All the items were packed in on a laser burn wooden box, same as La Sardina Caviar Edition.
I worked on the creative direction, concept development and product design of the collection; including packaging, product, book design and worldwide marketing collateral material for the online, retail and wholesale channels.
La Sardina oxidized Western Edition, including its packaging, are products of the Lomographic Society International. They have been developed by the in-house design team.
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