In 2007, Diesel was a special guest at the Pitti Fashion Event that took place in Florence. For this event one of the main objectives became the creation of a new concept as regards fashion shows. In this case the most important thing was to impact the audience using holographic technology to create a whole world of undersea creatures that would be combined with models walking along the catwalk. This was all based on Diesel’s 'Liquid Space' concept for their new collection, and we directed and animated this show.
Design is everywhere. In fact, there are so many new projects, ideas and blogs that it’s hard to keep up
with the conversation. And that’s where I.D. comes into play. Just think of us as your personal concierge
to the design world. We’re sorting through the noise to connect you with the future of design.
Follow @IDOnline to discover the best design links morning, noon and night. Visit our online gallery
with Behance (www.id-mag.com) to get inspired by innovative product design. And last but definitely
not least, enter the I.D. Annual Design Review to claim your spot in design history. This legendary
competition has crowned the year’s best design since 1954.
I.D. has always been about thoughtful discourse and what’s next. Our new online format allows us to
reach into every corner of the design world to bring you even more of the best ideas.