2009 Annual Design Review
Consumer Products

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5 of 9
Design Distinction

PEEK

The Peek practically flaunts the limitations of its service. The rounded rectangle of qwerty keys plus a scroll wheel and rim switches provide nothing but access to email, as well as a few different kinds of attachments. Users pay about $80 for the device, plus additional monthly fees; to log on, they just enter an email address and password. “It’s a game-changer,” Wilson said. Brown was concerned about the long-term durability of the rubber surface but praised the interface and cheap access, saying, “It’s all part of the easy-tech revolution.”

Design IDEO (Palo Alto, CA)
Client Peek